The Braithwaite Difference

Original. Not “Licensed”.

In the fashion industry, there is a practice called, “licensing”. Licensing allows fashion labels to sell their brand to manufacturing companies (who could be manufacturing anything from sunglasses to waffle-irons) in order to receive a percentage of the manufacturers sales.

So, the manufacturer can make a run-of-the-mill design and, because they are paying royalties to the label, put the licensed fashion label’s brand on their product to boost sales.


Braithwaite & Creative Commons

As of April 14, 2009, we have used Creative Commons Attribution 3.0 License to license our unique wallet designs allowing anyone to distribute, copy, or produce them as long as authorship credit is retained. The right to use our designs does include commercial use.

Since there are no 'patents' in regards to the fashion industry, we have decided to blow the lid off with our work by making it freely available to anyone. This also allows our designers to retain the rights to their work. When designers submit their work to us, we recommend that they first license it with Creative Commons to make sure their rights are protected.


A Rich History.

In the fashion industry, there is a practice called, “licensing”. Licensing allows fashion labels to sell their brand to manufacturing companies (who could be manufacturing anything from sunglasses to waffle-irons) in order to receive a percentage of the manufacturers sales.

This is a common practice that began in 1948 with Christian Dior licensing hosiery and really gained momentum through the 1980’s where you could find “Pierre Cardin” hair-dryers, alarm clocks, and frying pans as a result of Pierre Cardin having over 800 licensees.


The Lost Wallet Promise Client's Raves